輕食外賣商家定位中高端消費(fèi)群體，點(diǎn)餐的也多為年輕人，所以吸引人的外賣包裝，也是影響門店銷量的重要因素之一。 在外賣盒上增加圖案、圖形和色彩等文化元素，在視覺(jué)上給予消費(fèi)者最直觀的沖擊，進(jìn)而增強(qiáng)消費(fèi)者對(duì)品牌的認(rèn)同感，能夠讓顧客自發(fā)好評(píng)！相反，低成本、價(jià)位不匹配的包裝會(huì)使消費(fèi)者覺(jué)得不值這個(gè)價(jià)，降低消費(fèi)體驗(yàn)感，最終損失消費(fèi)用戶。

Light food delivery businesses are positioned as a mid to high end consumer group, with young people ordering their meals. Therefore, attractive delivery packaging is also an important factor affecting store sales. Adding cultural elements such as patterns, graphics, and colors to takeaway boxes can provide consumers with the most intuitive visual impact, thereby enhancing their sense of brand identity and encouraging customers to spontaneously give positive reviews! On the contrary, packaging with low cost and price mismatch will make consumers feel that it is not worth the price, reduce the consumer experience, and ultimately lose consumer users.

輕食打包盒的標(biāo)準(zhǔn)有：

The standards for light food packaging boxes include:

第一：材質(zhì)安全，無(wú)異味，易于攪拌沙拉，實(shí)用性強(qiáng)

Firstly, the material is safe, odorless, easy to stir salad, and highly practical

外賣包裝是用來(lái)盛裝食物的，那就要盡最大的可能保證食物的口味和堂食體驗(yàn)一樣，商家選擇的包裝是否安全、實(shí)用等，這些都是顧客在點(diǎn)外賣的時(shí)候所考慮的問(wèn)題。只有從顧客角度考慮，保證餐品的質(zhì)量，提升就餐體驗(yàn)，才能讓用戶滿意、放心、才能增加回頭客，提升復(fù)購(gòu)率。

Takeout packaging is used to hold food, so it is important to ensure that the taste and dining experience of the food are the same as possible. Whether the packaging chosen by the merchant is safe, practical, etc. are all issues that customers consider when ordering takeout. Only by considering from the perspective of customers, ensuring the quality of meals, and improving the dining experience, can we satisfy and reassure customers, increase repeat customers, and improve repurchase rates.

常見(jiàn)的兩種材質(zhì)有:牛皮紙和磨砂塑料，規(guī)格一般是：500毫升或者1000毫升。（黃白綠輕食的輕食打包盒就是：牛皮紙材質(zhì)，500毫升和1000毫升搭配的雙碗系列）

The two common materials are kraft paper and frosted plastic, with specifications generally being 500ml or 1000ml. The yellow, white, and green light food packaging box is made of kraft paper material and comes in a double bowl series with 500ml and 1000ml portions

第二：成本與客單價(jià)相匹配

Secondly, match the cost with the unit price per customer

一般輕食店的包裝成本，基本上控制在平均客單價(jià)5%以內(nèi)，若高于這個(gè)范圍就會(huì)增加門店的成本負(fù)擔(dān)，商家的毛利潤(rùn)會(huì)受到很大影響。所以，商家要在這個(gè)預(yù)算內(nèi)，盡可能提升顧客的就餐體驗(yàn)感。

The packaging cost of general light food stores is basically controlled within 5% of the average unit price per customer. If it is higher than this range, it will increase the cost burden of the store and greatly affect the gross profit of the merchant. So, businesses should strive to enhance customers' dining experience as much as possible within this budget.

第三：包裝盒美觀有質(zhì)感，消費(fèi)者體驗(yàn)感好

Thirdly, the packaging box is aesthetically pleasing and textured, providing a good consumer experience

外賣包裝的顏值，合理的色彩搭配、時(shí)尚的包裝風(fēng)格、吸引人的外賣包裝造型、個(gè)性化的文案等，這些因素對(duì)提升消費(fèi)者體驗(yàn)有著極大的作用。

The appearance of takeaway packaging, reasonable color matching, fashionable packaging style, attractive takeaway packaging design, personalized copywriting, and other factors have a great impact on enhancing consumer experience.

當(dāng)然，說(shuō)了這么多，外賣最核心的肯定還是菜品本身，所以只要店鋪菜品本身的口味不錯(cuò)，然后再相對(duì)提高一點(diǎn)包裝的設(shè)計(jì)感和細(xì)節(jié)之后，你就會(huì)明顯發(fā)現(xiàn)好評(píng)里會(huì)時(shí)不時(shí)有關(guān)于包裝的一些正面評(píng)價(jià)，并且隨著時(shí)間的推移，這些評(píng)價(jià)會(huì)逐漸提高店鋪的下單轉(zhuǎn)化率和評(píng)分。

Of course, after all that has been said, the core of takeaway is definitely the dishes themselves. Therefore, as long as the taste of the store's dishes is good, and the packaging design and details are relatively improved, you will clearly find that there will be positive reviews about the packaging in the positive reviews from time to time, and over time, these reviews will gradually increase the store's order conversion rate and rating.

相反，如果你的店鋪收到的差評(píng)有一半是因?yàn)榘b不當(dāng)而導(dǎo)致的話，老板就要認(rèn)真考慮更換包裝了，有時(shí)就是這些細(xì)節(jié)決定了你外賣店鋪的成敗。

On the contrary, if half of the negative reviews your store receives are due to improper packaging, the boss should seriously consider changing the packaging. Sometimes, these details determine the success or failure of your food delivery store.