First point: strong perception

什么是強(qiáng)感知呢？強(qiáng)感知就是你的外賣包裝袋必須具備宣傳屬性，通過宣傳屬性告訴你的顧客你做的是什么、你是怎么做的、你為什么這樣做的，以及你做到了什么程度？當(dāng)你解決這樣的問題后，你的顧客一定會(huì)直觀的感知到，看到你包裝袋的顧客也會(huì)感知得到。森昂君認(rèn)為，做到這一點(diǎn)，你也就把顧客“洗腦”成功了。

What is strong perception? Strong perception is that your takeout bag must have publicity attributes. Through the publicity attributes, tell your customers what you do, how you do it, why you do it, and to what extent you have done it? When you solve such a problem, your customers will intuitively perceive it, and the customers who see your packaging bag will also perceive it. Senang Jun believes that if you do this, you will succeed in "brainwashing" customers.

就比如我們所熟知的一些食品包裝：莫斯利安，上白下藍(lán)中間插畫，看到這個(gè)包裝不看字也能知道是什么品牌，代表的產(chǎn)品是什么；再有，蒸小皖，迅速崛起的快餐品牌，白色碗+黃色蓋，跟品牌LOGO完美貼合！

For example, we are familiar with some food packaging: moslian, the illustration in the middle of white and blue. When you see this packaging, you can know what brand it is and what products it represents without reading words; In addition, steamed Xiaowan, a rapidly rising fast food brand, white bowl + yellow cover, fits perfectly with the brand logo!

第二點(diǎn)：吸眼球

Second point: eye suction

吸引眼球什么叫吸引眼球的？就是你的外賣包裝袋。顧客在放到餐桌的一剎那，再放到辦公桌上面的一剎那，有一種讓人驚艷的感覺，當(dāng)然，這里的外賣包裝，不是指的是單純的塑料袋，也可以是里面的包裝盒。你的包裝盒在打開之前，有沒有設(shè)計(jì)一個(gè)動(dòng)作。一個(gè)環(huán)節(jié)，有沒有讓顧客感覺到好玩有趣兒？

What is eye-catching? It's your takeout bag. The moment the customer puts it on the table and then on the desk, there is an amazing feeling. Of course, the takeout packaging here does not refer to a simple plastic bag, but also the packaging box inside. Did you design an action before opening your packing box. A link, does it make customers feel fun?

下面的酒鬼花甲王，憨態(tài)可掬的白胖卡通花甲，比直白的“花甲米線”文字logo可愛太多

The drunkard Huajia king below, the charming white fat cartoon Huajia, is much more lovely than the straightforward "Huajia rice noodles" text logo

第三點(diǎn)：可重復(fù)

Third point: repeatable

什么意思呢？你的包裝能夠可重復(fù)使用，可重復(fù)使用，你的包裝袋才能在多個(gè)場(chǎng)合，多次出現(xiàn)，多次曝光。也就是說顧客購(gòu)買完之后，還拿著你的包裝到處跑。成為你免費(fèi)的活廣告。也就是顧客的消費(fèi)行為剩余。

What do you mean? Your packaging can be reused and reused, and your packaging bag can appear and be exposed on multiple occasions. In other words, after buying, customers still run around with your packaging. Become your free live advertisement. That is, the surplus of customers' consumption behavior.

無紡布袋、可循環(huán)利用塑料餐盒，已經(jīng)是當(dāng)下外賣打包選用比較多的材料——無紡布手提袋

Nonwoven bags and recyclable plastic lunch boxes are the most commonly used materials for takeout packaging - nonwoven handbags

可循環(huán)使用餐盒，外賣包裝作為一個(gè)展現(xiàn)在“外人”面前、流動(dòng)的品牌宣傳渠道，正確設(shè)計(jì)和運(yùn)用，才能給自身品牌宣傳帶來正面的影響

Recyclable lunch boxes and takeout packaging, as a mobile brand publicity channel displayed in front of "outsiders", can have a positive impact on their own brand publicity only if they are properly designed and used